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Client Spotlight UofA Recreation Campaign

Client Spotlight: University of Alberta Campus and Community Recreation

This past year we got to do a rather large campaign with the UofA Campus and Community Recreation department. The UofA rec campaign was titled “My Move. My Moment.” and it was spearheaded by the awesome Jennifer Stevenson over in their department. The purpose of this campaign was twofold. The department wanted to show that these awesome facilities on campus (Van Vliet Centre and Saville Centre) were open to all of the community and not just students who attended the university and they also wanted to show the positive mental impact fitness has! The campaign “My Move. My Moment.” was about showing what physical movement can do for self esteem, for mental health and for bringing community together!

This campaign was quite large and was quite a feat to organize. It took lots of partnering to organize the numerous models that helped us out over 4 days of shooting but we got two parts of the campaign done- one for North Campus Van Vliet Centre and the other for South Campus Saville Centre.

Now this isn’t our first campaign but it was our first campaign that focused on movement and we shot it very “guerilla” style with very little set up. In fact pretty much everything you see was shot without lights on location- many were shot during actual fitness classes with the odd one using 10-15 minutes of set up shots. Other than that it was all action as it was VERY IMPORTANT to the client to have these photos look realistic and candid.

So keep your eyes peeled while walking through the Van Vliet Centre or Saville Centre because you will see a lot about the My Move My Moment campaign…everything from large banners, screen spots, building peels and paperless Recreation Guides that go out 4x a year. We are also told bus ads, bus shelters and possibly billboards are in the works too!

You can see more samples of this UofA rec campaign in our Editorial/Published Work feature gallery too!

And, as always, if you have any questions or ideas of your own on how we can help you with your branding shoots or campaigns please reach out anytime!

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