The days of using stock images to represent a company has long passed.
Branding Photography is important to a business wanting to make an image for itself. The days of using stock images to represent a company has long passed. The new trend, as of the last 5-10 years, has been a positive push to acquiring a customized photo library. An image library database of services, products and team photos. We live in a world that craves transparency and businesses understand that. They know a client or customer wants to know the culture and beliefs of who they are supporting.
Fibertel Communications Canada contacted us to help them with a company facelift.
Fibertel had taken steps to refresh their logo and had G Squared, a marketing agency here in Edmonton, build a spanking new website. The website needed to be user friendly while being creative. The more eye-catching it is the better to capture the attention of new potential clients. Being a business that offered low voltage technology services they knew that they needed a creative edge on a dry topic. It’s hard to make wiring and security “fun” or “visually appealing” and they needed seekers to WANT to visit their website. The information was there but how does one make it more aesthetically pleasing?
The needed Crystal Puim Photography to shoot a combination of images- exteriors of the amazing venues they worked on (well known and loved landmarks of Edmonton), some up close product shots that were for website visuals and some of their team doing what they did best! We delivered. The client was happy. The project was completed in 1.5 days of shooting. With some planning and time efficiency we helped to make the website more visually appealing and stayed on strict budget.
And if you think we might be able to help you with some of your photography needs feel free to reach out to us here.
Project: Branding Photography
Client: Fibertel Communications Canada