What is Corporate Branding Photography?
Corporate branding photography is a means by which companies communicate their personality, uniqueness, and professionalism to the world. Understanding this could mean lucrative and long lasting success for that business. Corporate branding photography of the past was limited to images of smiling professionals and handshakes of people in business attire. Often these images were selections from stock photos and completely unoriginal. Thankfully years have passed and the business of corporate branding photography have evolved into a much more advanced form. We now understand the importance of transparency and having a strong visual voice.
In the extremely competitive world of business today, companies realize the importance of using a corporate photographer. We are hired to translate a specific personality of the company at large as well as of their employees. Our purpose is to visualize to the public what the company is about, what they represent and what their culture is. This is all about branding a company in the minds and hearts of customers and clients alike. This visualized personal side of the business not only creates a connection with the world, but also differentiates the company from their competition.
Corporate branding photography should almost always include:
- team photos
- on-location photographs and headshots of company higher ups
- images of the office and workplace environments of the company
- images of products and/or services (even events or meetings)
Corporate branding photography for Sky Eye Measurement
When the marketing team at Sky Eye Measurement reached out about branding photos they were not new to the game of branding. They knew how important photography was to the online success of their social media platforms and how crucial photography is in order to stand out from their competitors and reach out to their market. Sky Eye had a photographer prior to us so they knew exactly what their brand was and how to communicate that. Since their “visual voice” was already created all we had left to do was to educate ourselves about what their services, and get to know their wonderful team. Viewing a multitude of their past photos helped to give us a complete sense of who they are. Our own stylistic voice ended up marrying well with what they envisioned and the rest, as they say, is history!
If you think we can help you and your company with your branding needs please reach out. You can contact us here.
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